Practical playbooks for landing customers without a sales background. The same motion we run for founders, written down.
The full step-by-step motion: define your ICP, build a list, run outbound on LinkedIn and email, run discovery and demos, and turn it into a repeatable pipeline.
Read the guide →Why founders selling themselves beats hiring a rep too early.
Read →Get specific enough to name target accounts and why each fits.
Read →LinkedIn, cold email, and calls that actually book meetings.
Read →Run discovery first, demo to the problem, set the next step.
Read →Track every deal by stage so you can improve the numbers.
Read →Fractional vs. full-time, cost, and when to bring in a sales leader.
Read →Standalone deep-dives coming next: How to write a cold email that books meetings, LinkedIn outreach for founders, How to build a sales pipeline, and Fractional VP of Sales: cost and when to hire.
We run the founder-led sales motion for technical B2B SaaS founders, in your voice, for a fraction of a full-time hire.
Book a 15-min intro call →