Practical playbooks for landing customers without a sales background. The same motion we run for founders, written down.
The full step-by-step motion: define your ICP, build a list, run outbound on LinkedIn and email, run discovery and demos, and turn it into a repeatable pipeline.
Read the guide →Your buyers ask ChatGPT and Perplexity for software recommendations. The practical playbook for getting your SaaS mentioned and cited in AI answers, AEO and GEO explained.
Read the guide →SaaS SEO isn't blog volume, it's ranking for the buyer-intent searches that turn into trials and demos. Keyword strategy, content, technical SEO, and links.
Read the guide →AI won't close for you, but it removes the grunt work. How to use AI and Claude for prospecting, research, and personalized outreach as a founder.
Read the guide →Why founders selling themselves beats hiring a rep too early.
Read →Get specific enough to name target accounts and why each fits.
Read →LinkedIn, cold email, and calls that actually book meetings.
Read →Run discovery first, demo to the problem, set the next step.
Read →Track every deal by stage so you can improve the numbers.
Read →Fractional vs. full-time, cost, and when to bring in a sales leader.
Read →Standalone deep-dives coming next: How to write a cold email that books meetings, LinkedIn outreach for founders, How to build a sales pipeline, and Fractional VP of Sales: cost and when to hire.
We run the founder-led sales motion for technical B2B SaaS founders, in your voice, for a fraction of a full-time hire.
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